Why Write a Book?

Posted by admin in Business Books on Jul 29th, 2010 | 0 comments

Why write a book?

Books deliver instant credibility both to the author and to their message. Having an MBA or PhD is great; however, putting the word “author” in front of your name is similar to using the letters PhD. You are no longer Jay Conrad Levinson; you are “Author Jay Conrad Levinson.”

Books give you a platform to stand on. They help you to establish credibility, demonstrate thought leadership and generate leads.

On-demand book publishing can quickly and easily help companies drive sales through thought leadership. Books can share both your vision and how your products and services help customers reach that vision. You will quickly have a platform to stand-on. Your book will open doors to speaking events as well as generate new leads. Every person who buys or receives your book is a potential customer.

Many companies have had significant success with books. Folks from IBM, BEA, Dell, and Siebel, to name a few, will tell you that books were an efficient and powerful tool they used to open doors and establish thought leadership. Mark Bauhaus, X-SVP SOA Software from Sun Microsystems has the following thoughts from a book his team put together:

“In the heat of the dot-com boom, my Sun Consulting Team wrote a book describing our collected methodology & experience in ‘dot-comming’ companys’ IT infrastructure.

The book was before its time in laying out how to bullet-proof XSP and ECommerce infrastructure for super-scale, strong security, and new world agility. ‘Dot-Com and Beyond’ was distributed worldwide and became required reading for many IT Architects and CIO’s.

Having the book in hand accelerated our sales cycle by weeks & provided instant credibility when we competed against less experienced consulting firms.”

Most of all, we had a kind of textbook to use during engagements to train our clients on best practices. I estimate that using the book for education and sales doubled our prospect stream & resulted in tens of millions of dollars in incremental business. A well-crafted book of expertise dramatically enhances credibility!”

Books lead directly to increased revenue:

• A typical consultant will make 3x in indirect revenue for every dollar they make on book sales

According to a survey1 of 200 business-book authors who have been published between 1974 and 2006, “96% said they did realize a significant positive impact on their businesses from writing a book and would recommend the practice.”

When was the last time you dumped a new book in the trash can?”

Books are better than business cards. They are:

• More powerful than white papers

• The best tchotchke you can give at a conference

• An item that makes it to the book shelf vs. the circular file

“It’s a gift. It’s a guide. It’s a chance to tell the whole story in a way that white papers only hope to achieve. It can take the time to tell the story instead of the bullet points and it’s a tchotchke that people will not throw out — a book has intrinsic value.” says Jim Sterne, President, Web

Analytics Association

It is the best marketing tool you can add to your marketing mix! Imagine having a trusted third-party (e.g. Amazon, Barnes & Noble, Borders.com and other physical/online bookstores) supply a powerful marketing message that will get your prospects to think or to act. Books are the tool that delivers that message and the infrastructure is already setup for the trusted third-party to deliver it.

Why wait? Start writing or having your book ghost written today.

About the Author: Mitchell Levy is CEO and publisher at Quick2Publish (http://Quick2Publish.com). He’s helps thousands of individuals succeed in business and thoroughly enjoys spending the time and effort to make sure that you succeed as well.

1. Survey conducted by the Wellesley Hills Group and sent to 1,000 U.S. authors of business

books published between 1974 and 2006 and reported by Business Week: http://www.businessweek.

com/smallbiz/content/apr2006/sb20060412_511385.htm

Fast Cash Loans To Meet Urgent Expenses

Posted by admin in General on Jul 29th, 2010 | 0 comments

Fast Cash loans are usually approved within 30 minutes or a day – the reason why they are known as Fast Cash. These are cash advance offered to individuals for a short period of time. Cash advance offered are usually small amounts that range from $500 to $1000. These loans are provided for a short time frame like two weeks or fourteen days, which usually is the time when an individual is expected to get his paycheck.

Availing Fast Cash loans is pretty simple, you just have to walk into the nearest loan center and request for fast cash loans. The executive at the center will request you to fill a form. Once the form is filled, it is processed and you can immediately walk out with the required cash amount handed over to you by the executive.

An important feature of Fast Cash loans is that it does not depend on your credit history. Loans are processed and approved even if you have a bad credit history. You may only have to show them a proof of income or your last bank statement.

Repayment of Fast Cash loans is also pretty simple. Since the loan does not require you to provide any collateral security, the only security required is a post dated check for the last day of the loan, which usually is the time you get your paycheck.

The loan is approved based on the belief that it will be repaid by the end of the loan period but if you fail to do so, the lender can cash the check and get back the loan amount.

Fast cash loans are ideal if you are in dire need of cash to pay your utility and grocery bills. If there is a sudden cash crunch, especially during festive seasons, or if there is an unexpected financial or medical problem, you can always avail of the loan as it is one of your safest bets to meet the urgent expenses.

Having “entrepreneurial Mind”

Posted by admin in Entrepreneurialism on Jul 29th, 2010 | 0 comments

Having ”ENTREPRENEURIAL MIND”

I take that by “good businessman” you mean a person who conducts their very own successful business or who is CEO of a successful company owned by others.

Nobody, in any way of life, can really succeed without these  qualities just mentioned by Johnr – say, successful public servants or successful employees or successful business owners / managers, All alike, need those same qualities.

The particular unique quality that leaps out in successful business people is their instinctive “entrepreneurial” minds. Let me try to explain this in my own way.

Tell a public servant that a bridge is about to be built across the river. The instinctive reaction is negative thoughts about public cost and logistical impacts.

Tell a successful employee the same and the reaction is something like “Great, it cuts 10 minutes off my travel time”.

But, an entrepreneurial mind automatically thinks in the flash of a second, and before any other thought, just for one example “Wow, that means land prices will rise on the other side of the river”.

You see, successful business people usually have an “entrepreneurial” mind which immediately identifies “opportunity” in any situation you care to mention. It’s a quality which can hardly be learned in management schools or from text books. It’s just a personal and very automatic way of thinking which I suspect is developed in childhood.

Figuratively speaking, successful business people got to be successful by exercising their entrepreneurial minds in spending hard time and cash working out exactly where the next bridges will be built across what rivers in this world. That entrepreneurial quality often results in successful people working “on” their business, not “in” their business.

So, in answer to your question “What makes a good and not so good businessman” and speaking broadly, I think you just look for people who work “on” their business rather than “in” their business. They are the ones with the best entrepreneurial minds most likely to really succeed..

Stock Investing Basics ? What are Your Investment Goals

Posted by admin in Investment on Jul 29th, 2010 | 0 comments

When it comes to investment pursuits, first time investors usually want to plunge in with the needed knowledge and trading.  Unfortunately, only a few of these investors find success, which only means stock investing basics are needed to really enjoy excess in these type of investment. Having even a basic knowledge do help big time as investments means either gaining profits or losing your money – and so one must know what he is doing.

Before jumping into the stocks investment, it is advisable to learn more about investing. This can be done by studying and determining what the stock investing basics are. One basic in stock investments is know what your goal is. You should discern what you are trying go get out of your investments.  Before deciding on investing a penny, think really hard first on what you want to earn from your investment. The fact is that knowing what your investing goal is will be a big help in your making more intelligent decision on investments.

One of the most important stock investment basics is to create a simple investment goal at first. Unfortunately many people wanted to become wealthy overnight with their investment. It is not a smart idea to begin your road to investment by having high hopes of getting rich overnight. It is best to make a slow but sure investment.

Stock investment basics also dictates that you work with a financial professional that will tell you if such as a wise investment. Your stock planner will provide you with information that will take you to sound investing moves in order to experience financial goals.

Simply put, you must be reminded that investing requires much from you as an investor. You simply cannot just call a broker and tell him that you desire to purchase or sell stocks. It takes a good amount of stock investment basics as well as investing knowledge especially about stock market in order to earn profitably and successfully.

For more articles and discussions on investing ways such as penny stock investment, do visit our Best Investing Strategies and Ideas blog.